Is it just me or are 99% of PR’s nowadays a waste of space and total hindrance when it comes to getting work done?
Back in the day the press officer used to be this convivial chum ,usually based at a record company who would send you piles of albums to get through the lean times,put your name on the door ,organise interviews and make them exceptionally pleasant affairs for everyone involved.
That was their job,wasn’t it?
Nowadays they seem to be tight fisted champion cock blockers who are there to impede any contact with the artists.Half of them haven’t got answers to enquiries because they haven’t got a fucking clue what is going on.Oh,they can ‘say things are different now,there’s less money,and they have to protect their artists from the paps.Absolute bollocks! A good PR is a good PR and can do their job properly in any conditions.Most of them have their pet journalists,magazines,editors and use their position as a power game.
I get 99% of my work without using a PR and therefore get stuff that magazines want because they can’t it anywhere else.And the secret?Well,not wishing to give the whole game away,it’s about finding ways of getting to the artist without inteference.I’m doing an interview tonight through the manager at the venue the band are playing at.Talk to people that are involved hands on with the artists,do a bit of research…….
If a PR says their artist will only talk to you for 15 minutes,nod obligingly and then go in and tear the arse out of the interview until you get thrown out and then as you are leaving give the interviwee your card….
Ofcourse there are some fantastic PR’s about.Not many ,but enough to give you a tiny morsel of faith.I would like to give them a roll of honour but then I would have to spend another hour giving you a list of the craps one.